When it comes to embodying the spirit of the American West, few accessories are as iconic as the cowboy hat. Choosing the best cowboy hat brand is essential for those who want to embrace this timeless style while ensuring quality, durability, and comfort. In this guide, we'll explore the top cowboy hat brands, their unique features, and what makes them stand out in the crowded world of Western wear.

Best Cowboy Hat Brands: The Finest Hats in the West

Stetson

The legendary brand that started it all, Stetson has been crafting iconic cowboy hats since 1865. Known for their classic styles, premium materials, and unparalleled craftsmanship, Stetson hats are the epitome of Western elegance.

American Hat Company

If you're looking for a hat that's handcrafted with love right here in the USA, look no further than American Hat Company. This family-owned business has been creating stunning cowboy hats for nearly 50 years, using only the finest materials and offering a lifetime guarantee on their products.

Resistol

Another long-standing brand with a reputation for durability and style, Resistol has been a favorite among cowboys and ranchers for generations. Their hats are built to withstand the toughest conditions, while still looking mighty fine.

Greeley Hat Works

For those who want a truly one-of-a-kind cowboy hat, Greeley Hat Works is the way to go. These master hatters specialize in custom, handcrafted hats made from the finest materials, ensuring that your hat is as unique as you are.

JW Brooks

If you're on a budget but still want a quality cowboy hat, JW Brooks has got you covered. Their affordable, traditional Western-style hats come in a variety of styles and colors, so you can find the perfect hat to suit your taste and wallet.

Other notable brands worth mentioning include Charlie 1 Horse, Ariat, and smaller custom hatmakers like O'Farrell, Catalena, and Nathan Funmaker, all praised for their exceptional craftsmanship and attention to detail.

Now that you know the best cowboy hat brands in the biz, it's time to dive deeper into what makes each one special. So sit back, relax, and let's explore the wild world of cowboy hats together!

The Legendary Stetson: Pioneering Quality Since 1865

No discussion of the best cowboy hat brands would be complete without mentioning Stetson. Founded in 1865 by John B. Stetson, this iconic brand is credited with creating the first "Boss of the Plains" cowboy hat style. Stetson's longevity, cultural significance, and commitment to quality craftsmanship have solidified its place as the most recognizable name in cowboy hats.

Materials and Craftsmanship: The Stetson Difference

Stetson cowboy hats are renowned for their durability and quality, thanks to the premium materials used in their construction. The brand primarily uses a blend of beaver and rabbit fur to create the felted material for their hats, with beaver fur prized for its softness, water resistance, and ability to hold its shape over time. Stetson's time-honored felting process, which has remained largely unchanged for over 150 years, ensures that their hats provide unmatched durability, weather resistance, and the ability to maintain their shape for years to come.

American Hat Company: Handcrafted Quality at Affordable Prices

When it comes to the best value for money, American Hat Company stands out from the crowd. This family-run business has been handcrafting hats entirely in the USA for nearly 50 years, using only the finest materials like high-grade beaver and rabbit fur felts. Despite their commitment to premium quality, American Hat Company's prices remain relatively affordable, with straw hats ranging from $50 to $150 and felt hats from $100 to $300.

American Hat Company vs. Stetson: A Quality Comparison

While Stetson is an iconic brand with a rich heritage, many hat enthusiasts consider American Hat Company's offerings to be of higher quality and more premium. American Hat Company's top "100X" quality hats are often regarded as superior to Stetson's mainstream offerings, with denser, silkier felt and better overall construction. Additionally, American Hat Company offers a lifetime guarantee on their hats, underscoring their confidence in superior materials and craftsmanship.

Other Notable Cowboy Hat Brands: Resistol, Greeley Hat Works, and More

While Stetson and American Hat Company may be the most well-known cowboy hat brands, there are several other noteworthy contenders:

  1. Resistol: Known for their durability and weather resistance, Resistol produces premium quality felt and straw hats suitable for extreme conditions.

  2. Greeley Hat Works: Specializing in handcrafted, customized hats from premium materials, Greeley Hat Works offers unique designs and personalization options.

  3. JW Brooks: Offering affordable yet quality traditional Western hat designs, JW Brooks provides a wide range of styles to suit different preferences and lifestyles.

Other notable mentions include Charlie 1 Horse, Ariat, and smaller custom hatmakers like O'Farrell, Catalena, and Nathan Funmaker, all praised for their exceptional craftsmanship.

Conclusion: Finding Your Perfect Cowboy Hat

When searching for the best cowboy hat brand, consider factors such as quality, craftsmanship, materials, style, and value for money. While Stetson remains the most iconic and recognizable name in cowboy hats, brands like American Hat Company offer exceptional quality at more affordable prices. Ultimately, the best cowboy hat brand for you will depend on your personal preferences, budget, and the level of craftsmanship you seek. By exploring the options presented in this guide, you'll be well on your way to finding the perfect cowboy hat to suit your style and needs.


When it comes to embodying the spirit of the American West, few accessories are as iconic as the cowboy hat. Choosing the best cowboy hat brand is essential for those who want to embrace this timeless style while ensuring quality, durability, and comfort. In this guide, we'll explore the top cowboy hat brands, their unique features, and what makes them stand out in the crowded world of Western wear.

The Legendary Stetson: Pioneering Quality Since 1865

No discussion of the best cowboy hat brands would be complete without mentioning Stetson. Founded in 1865 by John B. Stetson, this iconic brand is credited with creating the first "Boss of the Plains" cowboy hat style. Stetson's longevity, cultural significance, and commitment to quality craftsmanship have solidified its place as the most recognizable name in cowboy hats.

Materials and Craftsmanship: The Stetson Difference

Stetson cowboy hats are renowned for their durability and quality, thanks to the premium materials used in their construction. The brand primarily uses a blend of beaver and rabbit fur to create the felted material for their hats, with beaver fur prized for its softness, water resistance, and ability to hold its shape over time. Stetson's time-honored felting process, which has remained largely unchanged for over 150 years, ensures that their hats provide unmatched durability, weather resistance, and the ability to maintain their shape for years to come.

American Hat Company: Handcrafted Quality at Affordable Prices

When it comes to the best value for money, American Hat Company stands out from the crowd. This family-run business has been handcrafting hats entirely in the USA for nearly 50 years, using only the finest materials like high-grade beaver and rabbit fur felts. Despite their commitment to premium quality, American Hat Company's prices remain relatively affordable, with straw hats ranging from $50 to $150 and felt hats from $100 to $300.

American Hat Company vs. Stetson: A Quality Comparison

While Stetson is an iconic brand with a rich heritage, many hat enthusiasts consider American Hat Company's offerings to be of higher quality and more premium. American Hat Company's top "100X" quality hats are often regarded as superior to Stetson's mainstream offerings, with denser, silkier felt and better overall construction. Additionally, American Hat Company offers a lifetime guarantee on their hats, underscoring their confidence in superior materials and craftsmanship.

Other Notable Cowboy Hat Brands: Resistol, Greeley Hat Works, and More

While Stetson and American Hat Company may be the most well-known cowboy hat brands, there are several other noteworthy contenders:


Resistol: Known for their durability and weather resistance, Resistol produces premium quality felt and straw hats suitable for extreme conditions.

Greeley Hat Works: Specializing in handcrafted, customized hats from premium materials, Greeley Hat Works offers unique designs and personalization options.

JW Brooks: Offering affordable yet quality traditional Western hat designs, JW Brooks provides a wide range of styles to suit different preferences and lifestyles.

Other notable mentions include Charlie 1 Horse, Ariat, and smaller custom hatmakers like O'Farrell, Catalena, and Nathan Funmaker, all praised for their exceptional craftsmanship.

Conclusion: Finding Your Perfect Cowboy Hat

When searching for the best cowboy hat brand, consider factors such as quality, craftsmanship, materials, style, and value for money. While Stetson remains the most iconic and recognizable name in cowboy hats, brands like American Hat Company offer exceptional quality at more affordable prices. Ultimately, the best cowboy hat brand for you will depend on your personal preferences, budget, and the level of craftsmanship you seek. By exploring the options presented in this guide, you'll be well on your way to finding the perfect cowboy hat to suit your style and needs.


Richard Sutherland

RichardSutherland@bitsnspurs.org

Richard is a western lifestyle author for Bits N' Spurs, the weekly newsletter that keeps pace with today's rodeo. His articles are featured on dozens of rodeo and Western related websites and provide a window to the world of cowboy culture.